Words and stories designed to define, educate & inspire anyone who puts people at the center of their work. Read, return and pass it along.

How to Keep Users’ Confidence Through Uncertain Times

  Switching from one platform to another. Hacking of all account information. The CEO departing. The community manager turning over – or worse, getting fired. Shutting down for good. Or, just not knowing the next step. This are all tricky situations that can stir up anxiety in any community. Change is to be expected as […]

Making Empathy Central to Your Customer Development Strategy

  How often have you heard stories of companies launching to a flop or releasing features that are never used? Or, perhaps you’ve experienced first hand how frustrating it is when a work-critical platform isn’t responsive. More than ever, it’s important to understand what your customers want and need. No longer just the domain of […]