Words and stories designed to define, educate & inspire anyone who puts people at the center of their work. Read, return and pass it along.

Why Brand Matters for Community (& Inside the Brand of Community.is)

  Over the past week, we’ve been so surprised by the response to Community.is. In less than two days, we hit 111% of our Month 1 goal for signups and just over 100% of our goal for traffic. YESSS! And, Loyal’s received so many tweets and emails containing the words “beautiful,” “gorgeous” and “WOW” – mostly […]

Hello World! Welcome to the new Community.is.

In April of 2013, Community.is began as Loyal’s weekly newsletter to a handful of close friends as a light-weight way to share our thoughts on community. We designed it to be easy to consume and complimentary for our client work in community strategy and development. But, even in its nascent stage, we had the distinct […]

Starting with Community-Driven Research

This the first article in a multi-part, living-and-breathing series on community strategy. This post originally appeared on Loyal’s blog on June 11th, 2014 and was most recently updated here on Community.is. In the day-to-day of community management, competing priorities, too many hats and always being “on” make it easy to lose sight of the larger […]

Defining Community Membership

This the second article in a multi-part, living-and-breathing series on community strategy. This post originally appeared on Loyal’s blog on June 18th, 2014 and was most recently updated here on Community.is. One of our favorite things at Loyal is figuring out how to deepen relationships between community members and increase engagement — whatever that might […]

Understanding the Larger Community Ecosystem

This the third article in a multi-part, living-and-breathing series on community strategy. This post appeared here first on Community.is. “Relationships are all there is. Everything in the universe only exists because it is in relationship to everything else. Nothing exists in isolation.” Margaret J. Wheatley Indeed, no community is ever alone. The next step in […]

Translating Community Vision into an Actionable Roadmap

This the fourth article in a multi-part, living-and-breathing series on community strategy. This post appeared here first on Community.is. At Loyal, we believe that strategy is only as valuable as it is executable. So, while planning might be fun and sweet, translating vision into action is the most important part of community strategy and design. […]

What Makes a Good Community KPI?

This is post is a continuation of a discussion begun in the comments section of the post, “Where Does Community Sit on the Org Chart?” Thanks, Carrie Jones, for the insightful question!  KPIs (Key Performance Indicators) stand on the front lines of accountability for any role, community management included. But how, exactly, can you measure the tangible value […]

Where Does Community Sit on the Org Chart?

This is a guest post by Jelena Woehr, Director of Community at GOOD.  As go your community managers, so goes your community: clarity, a sense of purpose, and happiness in your community team will drive purposeful, joyful member experiences.  To achieve this vision, community teams and their leaders need to understand how reporting structure affects community […]

Can Networks & Communities Coexist?

This is becoming something of a trend for me, which I take to be a good sign for $TWTR: I posted a provocation that I had discussed with someone offline — I don’t remember where — and waited to see what conversation it would spark. I said: The thinking behind this provocation came from a […]